My 3 Favorite Things About the Town Toyota Center

By EMMA CARLSON, Summer Intern 2019

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Having grown up in Wenatchee, I have always known about the community’s beloved Town Toyota Center. I have attended hockey games, concerts and graduations there and skated with friends in the iFiber rink. I became very familiar with the big red sign outside the building as I passed by it on my trips to Walla Walla Park in the summer to play tennis with my family.

These days, I am not just an observer of the center any longer as I am now the Marketing intern there. Since I got there at the start of the summer, I have gotten to see so much more of what goes on at the Town Toyota Center. It really is amazing witnessing all that goes into running and maintaining such a big and active arena. Knowing all that I know about the center now, my appreciation for it has exponentially increased. Here are three of my favorite things about the Town Toyota Center- maybe you’ll agree with some of them!


My first favorite thing about the Town Toyota Center is the location. Working here, I get to see the view from the top floor of the center and there is nothing better. The Town Toyota Center is located right next to Walla Walla Park (which locals know is one of the best parks in the city) and consequently, right next to the Columbia river. Whatever I am heading to the Town Toyota Center for, whether it is a game, a concert, to ice skate or now, to work, I know I get to wave to the Columbia river as I drive by and appreciate the wide, open spaces at Walla Walla Park. The Town Toyota Center also has the Riverfront Rock Gym as its next door neighbor which is a great bonus! If I’m at the center, I know a quick bite from their café or a nice climb is at my fingertips. Also, getting to the Wenatchee strip mall with food and my all-time favorite store, Target, is just a quick drive or walk away too. The location of the Town Toyota Center is convenient yet feels like a little trip away from the crowded streets of downtown Wenatchee which is a unique and ideal combo.

Always Something New

The second thing I really love about the Town Toyota Center is that there is always something new happening there. I walk in each week and there is a different floor in the arena each time, it’s hard to keep up! One week the Skyhawks indoor football turf is set up, the next week there are mats laid out for a dog show, the next they are setting up ice in the arena for a National Figure Skating Showcase. The variety of things that happen at the center is so fun and is super exciting to witness! In a few weeks, REO Speedwagon will have a stage set up in the arena and hundreds of people will flood in to party and jam out to some classics. And just two weeks before that, Weird Al is putting on a show! I love that the Town Toyota Center makes it possible for our little valley to have so many different types of entertainment and is a venue that allows for artists like Kelly Clarkson, the Backstreet Boys, Amy Grant, Chicago, Switchfoot, REO and Weird Al to visit our town and give us a good show. The Town Toyota Center is also home to the Wild, the hockey team that we all know and love. Our valley would be missing out big time if we didn’t have a large multipurpose venue like this one!

Community Involvement

The last thing I love about the center, that I didn’t notice before working here, is the amount of involvement our community has in keeping the center going. All of the logos, signs and posters visible both inside and outside of the arena represent all of the local companies who have invested in the mission of the Town Toyota Center- to provide a fun and safe place for the people of Wenatchee and beyond to come and enjoy themselves! The Town Toyota Center provides many opportunities for our local businesses to attract more people to see and hear about their brand, and those ads help fund all of the cool things that happen here; so it really is a win-win relationship when companies get involved with the center. The Town Toyota Center doesn’t just bring people together through fun events, but it also brings local companies together by allowing them to participate in giving our community some awesome entertainment.

So there they are, my three favorite things about the Town Toyota Center. Maybe you agree, disagree or have other favorite things you are thinking of. If so, let us know! There is a lot to love about the center and even more to keep up with, so make sure you are following them on social media and checking the website for info on all of the exciting upcoming shows, games and more!