Wenatchee, WA. –The Public Facilities District and the Town Toyota Center announced in a press conference this morning that an agreement has been reached with iFIBER Communications on a three-year Rink naming rights partnership until 2021. The total value and term are $90,000 of the life of the contract. In addition, iFIBER purchased a suite totaling $15,500 in the main arena for 2018. Under the new agreement, the complex will remain the Town Toyota Center. The Rink, will be re-branded as the iFIBER Rink.
“We are excited to welcome our new partner to add to our already strong Town Toyota brand,” states Mark Miller, General Manager of the Town Toyota Center. “iFIBER Communications will be an exceptional partner for the Rink and our region,” adds Miller. As iFIBER Communications explored ways to build their brand awareness, the Rink naming partnership made sense,” states Kelly Ryan, Founder & Chief Executive Officer of iFIBER. The Rink draws nearly 100,000 users annually from youth hockey practice and tournaments, public ice skating to figure skaters. The Rink is “the heart and soul of the region,” adds Jennifer Bushong, Vice-President of Marketing for the Town Toyota Center.
The Town Auto Group has been the building naming partner since its inception in 2008. The local dealership is a tremendous community asset and will remain the main naming partner of the complex. The term and value is $1.8 million for the 10-year period. “Town Toyota is pleased to be the Naming Partner of the arena complex as we strive to provide entertainment, cultural enrichment opportunities, and athletics events in our region. We care about our community and believe our local sponsorship has been well-received. The passion for the center is contagious and arena’s manager’s maximize our Town Toyota brand daily. We are thrilled that the arena continues to offer viable outlets for our youth to play sports and for our customers to be entertained. We continue to welcome new businesses in the region, like iFIBER Communications, for the facility to not only survive, but thrive for generations to come,” read by Ms. Bushong from a statement from Tony Lisson, General Manager of Town Toyota.
Since the arena opened October 2008, the Town Toyota Center has drawn nearly 4 million guests to the Wenatchee area, generated nearly 70 million dollars in economic impact, hosted hundreds of Wenatchee Wild games, 100’s of concerts and shows, regional trade shows, basketball tournaments, and regional figure skating competitions. The Town Toyota Center is a multi-purpose arena containing 4,200 seats and the second permanent ice rink.