Wenatchee, WA-The Town Toyota Center, a multi-purpose entertainment and ice arena, promotes Katie Atkinson to Sales Manager to focus on group sales, sponsorship growth, and retention to serve guests and sponsors.
The promotion was announced by General Manager Mark Miller to the internal staff last week. Atkinson replaces Jeremy Anders who will resign by the end of January. Katie served as the Marketing/Sales Assistant since December 2015. Atkinson earned a Bachelor of Science degree in Hotel and Lodging/Hospitality from Johnson & Wales University in Denver, CO. Prior to the Town Toyota Center, she served as sales manager for Comfort Suites and guest services for Campbell’s Resorts, and variety of other resorts in the sports and hospitality industry.
Atkinson will be the main point person for all tickets, premium seats, and group sales. The marketing and sales team had a banner year of aggressive sales growth and retention led under the direction of the Vice-President of Marketing Partnerships Jennifer Bushong. “Sales revenues drastically increased as we realigned staffing and focused on new growth opportunities in 2016. The organization’s culture intentionally shifted to accommodate and maximize the guest experience and retain customers,” explained General Manager Mark Miller.
The staffing change will take effect immediately. “We look forward to another outstanding 2017 with new challenges and opportunities for growth,” adds Miller.
The Town Toyota Center is currently hiring a sales and marketing executive assistant to coordinate premium seat licensing, support outreach efforts, and work directly with sponsors under the direction of the Vice-President of Marketing/Sales and Sales Manager.