- The Town Toyota Center opened October 5, 2008 and over 453,280 attendees have enjoyed a concert or sporting event in the main arena

The 4,100 seat arena provides 364 (except Christmas) of education, character endurance, and enrichment to North Central Washington residents and tourists each year.

- Nearly 14 million dollars in economic impact from tourist and local spending in the first 18 months of operation to our region (total estimate based on research by the Wenatchee Valley Sports Council directly and trending studies by Arizona State University and the National Assoc of Sports Comms.)

- Based on research from the Sports Council, average spending by concert/show attendees is $45.55 by locals and $77.35 by tourists.

- Voted "Best New Commercial Construction" by readers/residents and published in Wen Business Journal, 2008

- Over 40,600 people attended a concert, musical or event in 2011 (excludes Wild Games, and other non-contracted events)

- The Town Toyota Center employs 12 full-time and up to 75 part-time people throughout the year. (many full-time employees are working 50-65+ hours per week, in multiple capacities, to service the needs of attendees)

- Over 22,000 participated in public skate, learn to skate or play hockey or leagues; over 567 of the users participated in over 75 hours per week of ice time, mainly in the community rink arena.

- Over 202,122 unique visitors to the Town Toyota Center web site in 2011 (estimate based on software tracking)

- Over 3833 total hours of scheduled activities in the main arena in 2010; 365 total days from set-up to tear-down.

- Contributes to regional media businesses to make an economic impact: In 2011, over $60,900 was spent in radio advertising, $47,200 in print and over $32,689 in tv/outdoor. These dollars equal JOBS in NCW!

- In 2011, the Town Toyota Center hosted a variety of world-class events and high impact sporting events including: Grease, Stars on Ice, Amy Grant/Michael W. Smith, il Circo Viaggio, B.B. King, National Broadway Tour of the Wizard of Oz with local students, the Wenatchee Wild, Bill Engvall, Ron White, in addition to trade shows, basketball games, and graduation ceremonies.


For questions or more information about the Town Toyota Center Quick Fact Sheet, please email Marketing at